Executive Operating Roles · Business Transformation · Strategic Advisory
Helping CEOs, boards, investors, and businesses navigate challenges and turn strategy into results.
I’m Matt Fusco. I’ve spent 25+ years as a co-founder, President, COO, and board member. Now I help leadership teams work through the same kinds of decisions, including where AI can add real value.
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Experience
My advice comes from running companies: setting priorities, building teams, closing deals, and answering to boards and investors when the numbers mattered.
in operating, commercial, and general management roles, starting in Private Company Services at PwC.
At Veylan, Source Digital, BioSymetrics (as President & COO), and Barometric, which I co-founded.
Took Barometric from spin-out to acquisition by Claritas, then led the integration and Claritas’ measurement division.
Closed a multi-million-dollar Series Seed round at BioSymetrics and served on its board.
Experience includesBioSymetrics, Claritas, PwC, Veylan, Barometric, Source Digital, PadSquad, and Amobee
I’ve done the work in several sectors, and each one taught me something that carries over to companies in other industries.
COO and senior operating roles running go-to-market, product, client delivery, and margin in fast-moving, client-facing businesses.
Operating discipline for service-heavy companies where delivery and margin decide the year.
Co-founded a SaaS analytics company, built it from spin-out to acquisition, then led the integration and a new division inside the buyer. Earlier, led partnerships with banks and retailers at Linkable Networks, a card-linked offers platform.
Building a company to exit, making an acquisition work after the deal closes, and working with large institutional partners.
COO of Veylan, an AI-native operating platform. CEO, North America of gimmefy, a generative AI agent platform for marketers, where I launched the company in the region. President & COO of BioSymetrics, an AI and machine-learning company, where I closed a Series Seed round and joined the board.
Taking new technology to market and turning AI into results the business can measure.
An early career at PwC advising owner-led and closely held businesses.
Knowing how private companies make and lose money.
Some clients want a trusted second opinion. Some need an experienced operator inside the business. Some want an independent voice in the boardroom. The work draws on the same experience.
A senior thinking partner for founders, CEOs, and owners facing decisions with real consequences.
Hands-on operating leadership when a company needs it, part-time, interim, or full-time.
An operator’s perspective in the boardroom, connecting strategic oversight to what it takes to execute.
AI, put to work
Most leadership teams know AI matters. Fewer know where it fits in their business, what to do first, or how to tell whether it’s working.
I’ve run operations at an AI-native marketing platform and an AI and machine-learning company, and brought AI and data products to market. I approach AI the way I approach any operating decision: start with the business problem, then find out what actually changes the numbers.
AI readiness & adoptionReview how work gets done across sales, operations, delivery, and finance, and identify the few places where AI can save time, cut cost, or improve service.
Data, processes, ownership, and guardrails. AI works best in a business that already runs on clear processes and good information.
Choose tools and partners, define what success looks like, and test before committing budget across the company.
Adoption is a management challenge as much as a technical one. Set expectations, update roles, and build the habits that make new tools stick.
Who I work with
The core work of setting priorities, building teams, and executing commercially looks much the same in any industry. I’m often most useful to companies outside tech that are adopting new technology for the first time.
Selected situations
Each example is named for the problem solved, with the industry as context.
After Claritas acquired Barometric, led the integration and formed the measurement division that brought the platform into the buyer’s enterprise offerings.
As President & COO of BioSymetrics, led commercialization, managed investor relations, closed a multi-million-dollar round, then served on the board.
As COO of Source Digital, put in place the KPIs, quarterly planning, and management reviews that aligned sales, product, and delivery.
As co-founder and COO of Barometric, a measurement and analytics platform spun out of AdTheorent, wrote the business plan, go-to-market strategy, and pricing and launched the business through its acquisition by Claritas. Later, as CEO, North America of gimmefy, a generative AI agent platform, launched the company in the region and signed its first North American client.
My approach
I work alongside your team, not from a distance. Every engagement follows the same basic arc, scaled to the situation.
Talk to the people doing the work, look at the numbers, and find what is actually holding things back.
Narrow to the few things that will move the business, with clear owners and a shared definition of progress.
Put in place the meetings, metrics, and decisions that keep a team focused and accountable.
Measure progress, transfer ownership to your team, and stay involved only as long as it helps.
About Matt
I started at PwC advising private companies, then spent two decades in commercial and operating roles at venture-backed and PE-owned businesses in marketing and media technology, data and analytics, AI, and fintech.
I’ve co-founded a company and taken it through an acquisition and integration, served as COO four times, raised capital, and sat on a board. I bring that experience to leadership teams and boards across industries.
Start a conversation
A first conversation is a chance to talk through the situation and see whether I can help. There’s no obligation and no sales pitch.